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Now available from bookshops: »Information Markets: A Strategic Guideline for the I-Commerce«

A new standard work on the information market has now been published under the title »Information Markets: A Strategic Guideline for I-Commerce« and is available in German and English.

The authors, Prof. Dr. Frank Linde from Cologne University of Applied Sciences and Prof. Dr. Wolfgang G. Stock from the University of Düsseldorf, are recognised experts in information economics and information science. Some 600 pages provide comprehensive, multi-perspective access to the information market and to doing business with information or I-Commerce. An informative book, written in an easily understandable style, that is of interest to all who wish to learn more about the information market and to delve deeper into the subject. It is aimed above all at students from the fields of information science, information technology, business informatics, economic sciences, documentation or information science, computer linguistics and librarianship.

The focal point of the clearly structured book featuring many illustrations is an economic analysis of the information market. At the same time, the authors also concern themselves extensively with information sociology and politology, information law and information ethics. »Our book examines highly topical phenomena such as Facebook, further Web 2.0 services (Flickr, YouTube etc.) as well as classical information services with economic, legal and scientific information and also the software market«, explains Prof. Dr. Wolfgang G. Stock. »The role of online advertising is illustrated clearly, so that readers learn how Google, Facebook and others earn their money«, continues Stock. »The analyses demonstrate that management teaching must be adapted to the new opportunities offered by the Internet. For the first time, this book develops and presents a new strategic model that includes an integrated picture of the options available to providers of information«, emphasises Prof. Dr. Frank Linde. »In addition to particular economic aspects which characterise trade with information products, seven strategic variables are presented that play a decisive role in success in the market.«

»Information Markets: A Strategic Guideline for I-Commerce« is the third and final volume in the series »An introduction to information science«. Following the more theoretically oriented works on information retrieval (Stock 2007) and knowledge representation (Stock/Stock 2008), the authors are now entering the field of applied information science with this analysis of the information market. »Of particular importance to us«, according to the authors, »is that we can achieve an optimum combination of two completely differing approaches to the subject of our investigation in the book - on the one hand economics and information science on the other hand -, thus creating an interdisciplinary view of the information markets.«

THE AUTHORS Prof. Dr. rer. pol. Frank Linde represents the teaching areas personnel management, knowledge management and information economics at the Institute for Information Science of the Cologne University of Applied Sciences. The focus of his work and research lies on knowledge management and information economics. He is a Member of the Board of the Institute for e-Management, a lecturer on competitive strategies for information providers at the University of Witten-Herdecke, a lecturer on knowledge management at the Heinrich-Heine University Düsseldorf as well as a lecturer on personnel management at the University of Bayreuth.

Prof. Dr. Wolfgang Stock is Head of the Information Science Department at the Heinrich-Heine University Düsseldorf. After gaining his Ph.D in Düsseldorf and post-doctoral qualification at the Karl-Franzens University Graz, he worked as a university teacher in Graz, as Head of the information centre at the ifo Institute for Economic Research in Munich and also as Professor at the Cologne University of Applied Sciences. His research concentrates mainly on the fields information retrieval, knowledge representation, infometrics and the information market.

THE COLOGNE UNIVERSITY OF APPLIED SCIENCES The Cologne University of Applied Sciences is the largest of its kind in Germany. 17,500 students are taught by approximately 420 professors. The eleven faculties and the Instiutute of Technology an Resources Management in the Tropics an Subtropics Tropical offer some 70 courses - approximately half each in engineering sciences or humanities and social sciences: from architecture to electrical engineering and mechanical engineering, design, restoration, information science, languages and social work through to business law and media informatics. Applied natural sciences were added in autumn 2009. In addition to the sites in Cologne-Deutz and in the Cologne »Südstadt«, the Cologne University of Applied Sciences also has a campus in Gummersbach; one campus is under development in Leverkusen. The Cologne University of Applied Sciences is a full member of the Association of European Institutions of Higher Education (EUA), belongs to the UAS 7 association of German Universities of Applied Sciences and to the Innovation Alliance of Universities in North-Rhine Westphalia. The Cologne University of Applied Sciences is also an audited and certified environmentally-oriented facility under the European Eco-Management and Audit Scheme EMAS and ISO 14001und zertifizierte umweltorientierte Einrichtung.

THE HEINRICH HEINE UNIVERSITY DÜSSELDORF The Heinrich Heine University (HHU) Düsseldorf emerged in 1965 from the »Düsseldorf Academy of Applied Medicine« (founded in 1907). Five faculties - Medicine, Mathematics and Natural Sciences, Arts and Humanities, Law and Business and Economics - are home to 17.000 students, 366 professors and over 3.500 academic and non-academic staff members. A wide range of attractive study programs and excellent research conditions attract international students and researchers. Students may choose among 60 different study programs. HHU is nationally and internationally renowned for its outstanding research centers in the areas of life sciences, physics, chemistry, language and social sciences.

Media contact Cologne University of Applied Sciences Press and PR Work Petra Schmidt-Bentum Tel.: + 49 (0)221/82 75 -31 19 E-mail: petra.schmidt-bentum@fh-koeln.de www.fh-koeln.dewww.fh-koeln.de/40jahre www.facebook.com/fhkoeln www.twitter.com/fhkoeln

Heinrich Heine University Düsseldorf Communication Department Joachim Tomesch Tel.: +49 (0) 211/81 10 898 E-mail: tomesch@zuv.uni-duesseldorf.de www.uni-duesseldorf.de

idw :: 12.07.2011